Making a website is easy but making a website that is actually successful takes work and commitment. You can add all the colors and attractive themes to beautify your website but if it is not achieving its goals it is not a successful website. So, the question arises how can you actually measure the success of any website. There are a number of ways to do that and a wide range of tools to measure the success of a website but we will just discuss some of the most basic points that everyone should know.
One of the very first steps that you should take is to set different goals regarding your website. This is one of the very crucial steps and often not given enough attention. If your website does not have a predefined set of goals how are you going to measure its success. All websites should be designed and run in such a way that they work towards achieving the goals. Another important thing to consider at this point is that all the goals that you are setting should be S.M.A.R.T. This means that these goals should be Specific, Measurable, Attainable, Relevant and Time-bound. The best way to measure the success of your website is to track its progress towards these goals.
Number of Visitors:
One of the first steps for any website is getting views so a very important metric to keep your eye on is the number of visitors your website is getting every month. By monitoring the traffic, you will know when the number of visitors suddenly dropped and analyze what might be the reason for this. Similarly, if there is an increase in a number of visitors you will know what actions caused this increase. However, along with the number of visitors, the source of these visitors should also be kept in mind. You should know whether you are getting visitors from an organic google search, by social media platforms or by the adds that you might have placed on any other website. Knowing this will help you in effectively investing and doing marketing automation in the sources that actually matter.
Bounce is actually defined as the number of visitors that only visit one page of your website and then leave it. There can be a number of ways in which someone can leave your website such as clicking on an external link that you have placed on your website, closing the browser, typing another URL in the browser, hitting back button etc. You should know if the visitors that are coming to your website are sticking to it long enough and if not, you should be able to figure out why. If you have made any recent big changes to the website you should be monitoring the bounce rate in detail. By understanding and analyzing this data you will be able to determine what type of changes or new features are liked by your audience and what changes are disliked. This can greatly help in determining the success of your website.
Click Through Rate:
This is another vital metric that you should be monitoring very closely. CTAs or Call to Actions are the links that you want your visitors to hit. These are the directions to your visitors and guide them in what you want them to do next on the website. An online store’s CTA would be an “Add to Cart” button which will help in making the purchase. The Click Through Rate on the CTAs are critical for the success of any website and should be monitored very closely. If your Click Through Rates are dropping you need to do something about the CTAs like putting them in a more prominent position so that they are easily visible.
This is probably the most familiar metric to people running different e-commerce websites. Conversion means the successful sale of the product that you have on your website. In order for your website to be successful and generate revenue, you need to make conversions from visitors to buyers. However, you should also closely monitor the conversion rate and know when it is going up or down and relate it to any recent changes that you might have made on your website.